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In The Wild: Rory Sutherland

Interview with advertising executive about use of economics and sociology in marketing. “To a good decision scientist, a consumer preference for buying advertised brands is perfectly rational. The manufacturer knows more about his product than you do, almost by definition. Therefore the expensive act of advertising his own product is a reliable sign of his own confidence in it. It is like a racehorse owner betting heavily on his own horse” (2,231 words)

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