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Writing Worth Reading

Would You Like Cucumber With That?

Story behind the introduction of the McDonald’s McWrap, “a 10-inch, white-flour tortilla wrapped around 3 ounces of chicken, lettuce, spring greens, sliced cucumbers, tomatoes, and cheddar jack cheese”. Everything was focus-grouped, from the name to the dressing. First time cucumbers have been used in a McDonald’s product. Gently does it. “We talked a lot about the veggies. But we went too far. People thought it was a salad” (2,950 words)

Odyssey And The Lost Spanish Treasure

Odyssey Marine Exploration is an American deep-sea treasure hunting company. It recently lost a legal battle over a haul of silver coins recovered from a Spanish wreck. But Odyssey’s boss is unworried. More, much more, is to come

Gold Coins: The Mystery of the Double Eagle

Intriguing tale of rare Double Eagle gold coin. “It’s a freak. The coins shouldn’t have been minted, but they were.” Most were melted into bullion in 1937. But some escaped. So the Secret Service has been chasing them for 70 years

Fall Of The House Of Busch

Anheuser-Busch, brewer of Bud, was the biggest beer maker in America. It survived Prohibition, strikes, price wars but at a crucial moment failed to adapt. The unravelling, when it came, was swift. Both for business and the Busches

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