Would You Like Cucumber With That?

Story behind the introduction of the McDonald’s McWrap, “a 10-inch, white-flour tortilla wrapped around 3 ounces of chicken, lettuce, spring greens, sliced cucumbers, tomatoes, and cheddar jack cheese”. Everything was focus-grouped, from the name to the dressing. First time cucumbers have been used in a McDonald’s product. Gently does it. “We talked a lot about the veggies. But we went too far. People thought it was a salad” (2,950 words)

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