Refreshed at 0900GMT ThursdayWriting Worth Reading | July 29, 2010
Financial information giant diversifies into sports statistics. First product targets big consumer market of fantasy baseball players. Later, advanced and expensive analytics for major-league clubs
Date of publication online: 
10 March 2010
Original URL: 
http://www.time.com/time/business/article/0,8599,1970970,00.html