America’s Artificial Heartland

“The modern system of retail — distant large-scale production facilities coupled with local human-scale consumption environments — was the first piece of what I’ve come to think of as the ‘American cloud’: the vast industrial back end of our lives that we access via a theatre of manufactured experiences. If distant tea and coffee plantations were the first modern clouds, A&P stores and mail-order catalogues were the first browsers and apps” (3,900 words)

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