App-pocalypse Now

“Companies keep asking how can we get people to find and install our amazing app instead of the one question they really should have asked: Why the hell are we building an app in the first place? I’m not excited by the prospect of installing an app on my phone these days. It’s more like a vague sense of impending dread. All I can think is: What shitty thing is this ‘free’ app going to do to me so they can satisfy their investors?” (1,750 words)

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