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Cecily Cecily

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Innovation Lessons From Tesla Motors

Remember when Toyota’s Prius hybrid was launched? It was “too expensive”, “elitist”, “only for greenies”. Now it’s the third best-selling car in the world. Looks like the same story for Tesla’s all-electric cars. Remember: new ideas take time to spread. Skeptics laugh, rivals get complacent. Then the idea finds its business model, breaks out of its niche, demand soars. It’s an S-curve, and Tesla has hit the first bend (1,291 words)

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