Theory and Design in the First Machine Age

By Reyner Banham
Image of Theory and Design in the First Machine Age
FormatUSUK
Paperback$38.00 Buy£26.95 Buy
This is still a very important book today. Reyner Banham revised what we understand as modern architecture

Experts who have recommended this book

In an interview on Pop Modern

Interview Extract:

The Reyner Banham book?

Banham is one of the people who taught me how to write, to the extent that I have learnt, of course. He was a professor at the Bartlett School of Architecture in London but he also did this kind of funky journalism in New Society and The Listener, when they did funky journalism. He was very involved in the Pop movement – he was one of the organisers of the 1956 exhibition This Is Tomorrow. He was in love with America and Americana and he showed me that you can be an academic and have an intellect but you can still write about cars. He legitimised the study of pop culture. He undermined the assumptions of the Modernist Movement, the assumption being that there is only one true direction of history. Pevsner was an art historian but he gives a wilful interpretation of his own, while Banham gets down to the documents and finds out about the Russians and the fact that the leading lights, people like Malevich, were actually from the backwaters of Eastern Europe, far from the modern world but yearning for the symbolism of machinery. This book is a perfect history of architecture and design in the first 40 years of the 20th century.

Read full interview

About Stephen Bayley

Stephen Bayley is one of the world’s best-known authorities on design, architecture and popular culture. Author, critic, columnist, curator, broadcaster and consultant, he was the founding director of London’s Design Museum.

In an interview on Pop Art

Interview Extract:

You could say that your first choice lay the foundation for pop art. Theory and Design in the First Machine Age by Reyner Banham explores how European architects in the early 20th century had a profound influence on what was to come.

This is still a very important book today. Reyner Banham revised what we understand as modern architecture. The first designers, critics and historians saw modern architecture mostly in terms of how industrial technology had transformed structure and space. Banham focused instead on the imaging of these new technologies, which led him to stress expressionist and futurist architecture far more than the first generation of readers of modern architecture. His revision was also an attempt to periodise modern design. The book was written in the context of the Independent Group in London – the group that launched the idea of pop art. From that moment Banham had enough distance from the modern movement of the 1920s and 1930s to reassess it.

In what way did he think that these European architects had influenced pop art?

As his key criteria was the imaging of technology, Banham supported architects like [the avant-garde architectural group] Archigram. In a way they were neo-futurists. They embraced the wildest fantasies about new technologies, and how they might transform contemporary architecture and urbanism beyond recognition.

This book is important for me personally because it offers a model of how a critic-historian, inspired by changes in his own time, can look back to a prior moment of transformation and not only see it anew but also put it in parallax with his own moment. As one reads the book, one goes back and forth between the historical object of study and the contemporary scene of Banham and friends. The double focus clarifies both times.

Read full interview

About Hal Foster

Hal Foster is professor of art and archaeology at Princeton University, and the author of many books about both subjects. A member of the American Academy of Arts and Sciences, he was the 2010 recipient of the Clark Prize for Excellence in Arts Writing and the 2011 Siemens Fellow at the American Academy in Berlin. Foster’s latest book The First Pop Age examines the work of some of the most famous people in pop art, including Richard Hamilton, Andy Warhol and Gerhard Richter