Apps, Tales, Wires, Dogs, Stars

The Kids’ App Market

Björn Jeffery | 31st May 2019

How to sell apps to children. A practitioner explains: “You have two audiences: kids and their parents. These groups share very little in terms of incentives and alignment. This dynamic creates a very unusual use case for monetisation. The user is not the customer. In order to monetise you must either cre…

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