Crisps, Words, Heat, India, History

Making Foods Crispy

Alex Beggs | Bon Appetit | 20th February 2020

People love crispy food. General Foods made that discovery when it started consumer-testing products for texture as well as flavour in the 1950s. A Pringle is crispy; a pretzel is crunchy. Crispy is best. “Our predictable obsession with crispy has sparked an entire food and marketing indust…

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