IKEA Zuckerberg

An IKEA Bookshelf’s Third Coming

Rachel Davies | Dirt | 6th February 2025

An echo of a Marcel Breuer Bauhaus design, it took three names and 40 years for this industrial steel-framed bookcase to hit the zeitgeist. In 1985 it was the "Guide", then in 2002 the "Enetri", and has been rebirth in 2025 as the "Byakorre". The eventual triumph of a democratic design? Or a cynical attempt to take business from "vintage" IKEA resellers? "People are willing to pay $1000 for IKEA now" (1,000 words)

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Mark Zuckerberg And Snapchat

Internal Tech Emails | 18th April 2025

Revealing correspondence from 2013 when Facebook tried to buy Snapchat, filed as part of Meta's anti-trust trial. CEOs should not write emails. A desperate-sounding Zuckerberg offered $6bn. Snapchat founder Evan Spiegel turned it down. Zuckerberg was "disappointed and frustrated". Sheryl Sandberg then suggested telling Spiegel that "leaking this won't help his relationship with you" (2,500 words)