Newsletter 255
[1]Old Spice Man Marketing, Redux
Links:
1. http://b.rw/gDE3wk
Gary Vaynerchuk | Fast Company | 10 March 2011
P&G ran a brilliant viral video campaign, spoofing every stereotype of
masculinity. Old Spice sales doubled. But now P&G is just shutting off the
campaign, and you can't do that with social media. They're throwing away
customers
[2]The Lobster Underground
Links:
2. http://b.rw/dEignX
Baylen Linnekin | Reason | 10 March 2011
To buy from Dr Claw, you friend him on Facebook. He checks you out. He sends
you a phone number. You text him when you want a delivery. Drugs? No. He
sells lobster rolls. And he has to work around New York's crazy food
regulations
[3]The "Symbolical" Cricketer
Links:
3. http://b.rw/ebtJ5M
Mike Marqusee | mikemarqusee | 12 March 2011
On Sachin Tendulkar, "the One who must bat for the Many". "His career
coincides with the rise of neo-liberal India and its competitive and
aspirational ethic. If Sachin hadn’t existed, India would have had to invent
him"
[4]Why Is It So Hard To Find Happiness?
Links:
4. http://b.rw/fsSqMz
David Malouf | Sydney Morning Herald | 11 March 2011
Though happy enough, many feel a vague sense of stress; "this
dissatisfaction, this lack of a final assurance of safety, is our later
version of what the Protagoras (a dialogue of Plato) identified as
'unrest'". Spotted by @polit2k
[5]How Could We Be So Stupid?
Links:
5. http://b.rw/hPRyR4
Ken Dryden | Globe & Mail | 11 March 2011
Horrific injury to Max Pacioretty is only the latest. "Today's hockey -- in
terms of speed, skill, style of play and force of impact -- is almost
unrecognisable from hockey 50 years ago." Enough is enough, says former NHL
goaltender
[6]Dear Twitter
Links:
6. http://b.rw/hWQE4s
Fred Oliveira | HelloForm | 12 March 2011
Open letter to Twitter on "new developer roadmap" that limits which third
parties are allowed to work with the micro-blogging service. Important
insights on how damaging this could be and what other solutions could have
been adopted
Today's FiveBooks Interview
[7]James Carroll on =JERUSALEM, CITY OF PEACE?=
Links:
7. http://thebrowser.com/interviews/james-carroll-on-jerusalem-city-peace
Former Catholic priest and author of bestseller _Constantine’s Sword_
discusses Jerusalem as he sees it: a city of moral paradox that is
nonetheless capable of peace [8]Continue reading…
Links:
8. http://thebrowser.com/interviews/james-carroll-on-jerusalem-city-peace
Topic
[9]Cooking
Links:
9. http://thebrowser.com/topics/cooking
If cooking is your thing, or you want it to be, this is for you. From
interviews with top chefs to articles that range from the perfect appliance,
to food for athletes, to what's in your cappuccino, it's all here. Enjoy
[10]Continue reading…
Links:
10. http://thebrowser.com/topics/cooking
Book of the Day
[11]Honor
Links:
11. http://thebrowser.com/recommended/honor-by-frank-henderson-stewart
-by Frank Henderson Stewart -
_Kwame Anthony Appiah says:_ “Analysing and thinking deeply about honour,
Frank Henderson Stewart tries to understand how it developed.”
[12]More recommendations…
Links:
12. http://thebrowser.com/fivebooks
Browsings
[13]@andrewjtaggart Why being laid-back may not be a virtue
[14]wp.me/p1hU7q-oj [15]#longreads [16]#browsings
[17]More user recommended #browsings…
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